Toronto definitely is a hipster city, and therefore cultivates the art of signage (see Bear with me, the coolest example I have seen so far). Funny to see how beer and patios seem to inspire everyone when winter lasts 8 months a year.
Sex, fashion and sarcasm
And a little bit of culture thanks to the ROM (OK, I admit it’s more a billboard than a sandwich board, but pretty cool, eh?)
Seems like social media have left some room for other communications channels. Let’s hope people don’t only look at their phones when walking.
PS For curious minds, other examples, and an interesting post on the Art of Signage can be found here.